Cathena Group
WordPress site aligned with the brand strategy
- Web & SEO
Services
Web & SEO
We design and build showcase and brand websites, and structure them so people can find them.
The problem we solve
Most of the sites we take over share one flaw: they were built before anyone decided what they should say. The menu follows the company’s org chart rather than the visitor’s questions, the template was picked for how it looked rather than for what had to go in it, and the platform turns out to be too rigid the moment a brand identity has to be applied to it. What is left is a site nobody updates, and which stops looking like the company within a year.
The other half of the problem is being found. A site nobody finds only works for the people you hand the address to. Search visibility is not something you add at the end — it is decided when the sitemap is: which pages exist, what they are called, what address they sit at, what is actually written on them. We handle both together: the structure of the site and the way search engines read it, then the path that takes a visitor from a page to the contact form.
What you receive
Sitemap and content plan
A document listing every page, where it sits in the hierarchy and what it has to say, signed off before any design work starts.
Page template designs
The homepage and each recurring page type — service, article, contact — designed and approved before development begins.
The site, built and live
A site that reads from a phone to a wide screen, on your own domain, over HTTPS, with the admin access in your hands.
SEO foundations
Page-by-page titles and meta descriptions, a clean heading structure, readable URLs, sitemap.xml, robots.txt and a connected Search Console.
Forms and connections to your tools
Contact forms where the conversion actually happens — for MatricX, on every main page — and, where it is needed, a connection to your internal tools, such as the webinar signup wired into Cathena Group’s Odoo CRM.
Handover and training
A working session that leaves you able to publish a page or an article yourself, without coming back to us.
How we work
01
Brand and audience brief
We start from your brand strategy, the people you are trying to reach, and what the site has to achieve: sell a book, bring in leads, establish credibility. Everything that follows depends on that answer.
02
Sitemap and order of information
We set the pages and the order the information arrives in, putting first whatever the objective demands. For Pr Octave Jokung, the book came before the academic career.
03
Platform and template selection
The platform is chosen against what the sitemap requires, never the other way round. Cathena Group wanted to build on Odoo; it was too rigid for their visual identity, so we built on WordPress.
04
Development and SEO structure
Pages are built from the approved designs, with tags, headings and URLs written at the same time as the content, not bolted on afterwards.
05
Testing, launch and handover
We test display, forms and links, put the site live, submit the sitemap to search engines, then hand the access over to you. For VINKA, that whole sequence took one week.
