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Case study

WordPress site aligned with the brand strategy

We built Cathena Group's website on WordPress, in line with its brand strategy and customer persona. The site includes a blog, a case studies section and a webinar registration system connected to the client's Odoo CRM.

Client
Cathena Group
Sector
solutions informatiques
Services
  • Web & SEO
Visit the site
cathena-group.com
The Cathena Group home page, showing its navigation and headline message.

The challenge

Their main challenge was to build a website that followed their brand strategy closely while staying functional. The client first wanted to use Odoo, a product they sell themselves, but it proved too rigid to allow the creative flexibility their visual identity needed.

Our approach

Our approach began with a close analysis of their brand strategy and customer persona. That step was decisive: it told us what their target audience needed and made sure the finished site would match the company's identity.

We then followed a structured build process:

  1. Site map: setting out the structure of the site.
  2. Template choice: selecting a suitable template on WordPress, a much more flexible option.
  3. Development: building and setting up the site on WordPress.
  4. Deployment: testing and going live.

What we delivered

In response, we delivered a website with a design that is both modern and simple, and that puts Cathena Group's mission and vision forward. To strengthen their standing as experts, we added a blog and a section dedicated to case studies. We also built a webinar registration system that connects directly to their Odoo CRM, linking the site to the client's internal tools.

The results

The finished website is a faithful representation of Cathena Group's brand. The solution resolved the conflict between their brand goals and the technical limits they started with, and gave them a marketing tool that works.

A successful website does more than look good; above all it has to be an extension of the company's brand strategy. The Cathena Group case study shows that technical flexibility and a brand-led approach are essential to deliver a project that exceeds the client's expectations and carries the message they wanted.

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