Cathena
Social media strategy and 70 posts in a year
plus de 70 Posts designed over 12 months
- Content
Services
Content marketing
We run your social accounts and produce the content that goes on them: copy, visuals, video.
The problem we solve
Most companies publish in bursts: an active week, then three quiet ones, because content gets made whenever someone finds the time. The account stays open but never becomes readable — after six months, nobody could say what the company stands for or what it is good at. The problem is rarely a shortage of ideas. It is the absence of a system that turns an idea into a published post, week after week.
We put that system in place. We define three editorial pillars, each answering a question your customers already ask, then produce and publish against a calendar. For Cathena that came to more than 70 posts in twelve months — carousels, video, articles, infographics — built on three pillars: technology leadership, field expertise, culture and values. You approve, we schedule, and the presence holds without depending on who happens to be free that week.
What you receive
Written editorial strategy
A document setting out the three editorial pillars, the platforms, the tone and the formats, short enough for your team to read it and argue with it.
Monthly content calendar
The coming month subject by subject: date, platform, format and approval status.
Finished content
Carousels, visuals, video, infographics and articles, delivered as final files with the source files included.
Written copy
The hook, the body, the call to action and the hashtags for every post, in French and English when your audiences need both.
Publishing and account management
Posts scheduled on your accounts, plus the comments and messages that come back.
Monthly report
Reach, impressions, followers gained, which posts worked, and what we change next month.
How we work
01
Strategic analysis
We read your accounts, your competitors' accounts and the questions your customers already ask. Out of that come three editorial pillars and the choice of platforms — for Vivass, a nutrition practice, that was TikTok, where the strategy passed a million views.
02
Ideas and calendar
Each pillar turns into concrete subjects, each with a format and a date. The order matters: without pillars, an ideas session produces volume; with them, it produces a line.
03
Copy first, then design
The copy is written before the visual, never the other way round. The message decides the format, the number of slides, and what has to land in the first second of a video.
04
One approval pass
You review the whole month in one sitting, with one round of changes. Nothing is published before this step, and nothing goes back into production after it.
05
Scheduling and measurement
Posts go out on the planned dates through Meta Business Suite and Metricool, which report reach and impressions. Those numbers decide next month's subjects: step 5 feeds step 1.
