VINKA
A showcase landing page delivered in one week
- Web & SEO
Case study
A showcase site for a professor and his book
A website introducing Pr Octave Jokung — professor of economics and mathematics, and author — along with his new book. A very full academic and professional career condensed into a clear, organised, modern landing page.
- Client
- Pr Octave Jokung
- Sector
- enseignement et édition
- Services
- Web & SEO
- Visit the site
- octavejokung.com
The challenge
The main challenge was to build a landing page that could condense and present a very large amount of information clearly and in order. Pr Jokung had a very full academic and professional career, a long list of articles, and collaborations with many companies. All of it had to sit inside a modern design that stayed easy to navigate.
Our approach
Our approach started with a portfolio the professor had given us, which we used to understand his personal style.
We then chose a modern WordPress theme that was flexible enough to organise the information in a logical order.
It was critical to set the order in which the information appeared, so that the most important elements came first: the professor himself and his new book.
That was the right call because the site was originally meant to promote his new book. Putting the book up front, at the very start of the site, answered the client's main objective directly.
What we delivered
The solution was a website that led with the book. We opened with a detailed presentation of the book, then moved into the professor's career: his profile, his academic background, then his professional experience. We then added further sections for his other books and articles.
The results
The website works both as a showcase for the professor's expertise and as a launch platform for his book. The clean design makes it easy to move around, so visitors can find what they are looking for.
This case study shows that even with a large amount of content, logical organisation is what makes a website work. Good design is not only about aesthetics; it is about guiding the user through the information clearly and intuitively, while always keeping the client's main objective up front.
Next project
Have a project in mind?
Tell us what you want to build. We reply within two working days.