Cathena
First Google Ads campaign for a pan-African ERP integrator
320 $ Budget invested
- Advertising
Case study
Social media strategy and 70 posts in a year
Soro Nua gave Cathena, a pan-African digital transformation company, a structured social media and content strategy: more than 70 posts over 12 months, built around three editorial pillars and produced through a six-step creative process. In one year, and organically, the company's Facebook and LinkedIn presence went from inactive pages to a content ecosystem with a following, and a 3-month trial turned into a partnership of more than a year.
- Client
- Cathena
- Sector
- transformation digitale
- Services
- Content
plus de 70
Posts designed over 12 months
The challenge
Before Soro Nua stepped in, Cathena faced:
- No clear social media strategy.
- Inactive pages, with no content showing its expertise.
- A website that was not working.
- A lack of internal resources and disappointing experiences with other agencies.
Cathena needed to build its online visibility, consistency and credibility quickly.
Our approach
- Content strategy & copywriting
More than 70 posts designed over 12 months, built around 3 pillars:
- Technology leadership (vision and innovation).
- Field expertise (real cases and lessons learned).
- Culture and values (putting the teams and CSR commitments forward).
A range of formats: carousels, corporate videos, blog articles, infographics.
What we delivered
- A creative, collaborative process
A six-step method: strategic analysis → brainstorming → writing → design → joint approval → scheduled publishing.
Tools used: Meta Business Suite, Metricool, Slack, ClickUp.
The results
Over one year, organically
- 35 561 content views
- +1 000 % followers (608 new)
- +290 % reach and +321 % interactions.
- 51 250 impressions
- 1 446 reactions, 30 comments, 34 shares
- +500 followers
Impact
What started as a 3-month trial became a partnership of more than a year. A relationship built on:
- Clear communication.
- Continuous co-creation.
- A deep understanding of the business and its needs.
This project illustrates how Soro Nua works: turning a digital absence into a living, strategic ecosystem. Cathena gained visibility, credibility and performance, and laid the foundations for communication that lasts and works.
plus de 70
Posts designed over 12 months
Built around 3 editorial pillars
35 561
Facebook content views
Over one year, organically
+1 000 %
Facebook followers
608 new followers
+290 %
Facebook reach
Over one year, organically
+321 %
Facebook interactions
Over one year, organically
51 250
LinkedIn impressions
Over one year, organically
1 446
LinkedIn reactions
30 comments and 34 shares
+500
LinkedIn followers
Over one year, organically
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