Cathena Group
WordPress site aligned with the brand strategy
- Web & SEO
Case study
TikTok strategy for a Cameroonian nutrition practice
Creating and running an organic TikTok strategy for the Vivass practice, around the editorial concept "DAC – Diététique au Cameroun" and a steady output of face-to-camera teaching videos. In seven months, the account gained more than 33,000 followers and generated more than 25 leads.
- Client
- Vivass
- Sector
- nutrition et diététique
- Services
- Content
+33 000
TikTok followers
The challenge
Before Soro Nua stepped in, Vivass faced:
- Little digital visibility, despite recognised expertise.
- An image that was too institutional and did little to engage a general audience.
- Difficulty attracting new, recurring clients.
Our diagnosis: "What is missing is not the expertise, it is the visibility."
The challenge was to build a social media strategy that could bring out a brand that is expert, approachable and rooted in Cameroonian culture.
Our approach
- Editorial strategy & positioning
We created the concept "DAC – Diététique au Cameroun", a TikTok series built around:
- Local eating habits.
- The nutrition complaints people raise most often.
- Dietary education in plain, direct language.
What we delivered
- Content production
- Formats: face-to-camera videos, unpolished, with no elaborate set and no heavy editing.
- Short, instructive scripts structured as mini-series ("Entretenir le côlon – Part 1, 2, 3…").
- A regular publishing rhythm (two to three times a week) to give the community a fixed appointment.
- Method
- Keyword and search volume research.
- Analysis of user intent and local trends.
- Continuous tuning of tone, length and hooks to hold viewers longer.
The results
Over 7 months, organic only:
- +33,000 TikTok followers
- +77,000 likes in total
- +1 million views in total
- +25 leads generated, an average of 4 to 5 per month
The plain face-to-camera format outperformed everything else, in particular the videos on digestion and on balanced African cooking.
In six months, Vivass changed its image completely:
- From an almost non-existent presence to a visible, recognised brand.
- A new audience, young and engaged, interested in African nutrition.
- A steady flow of new clients and collaborations.
This project shows how Soro Nua turns a constraint into an opportunity. TikTok, often seen as an entertainment channel, became a strategic lever for awareness, education and conversion for the Vivass practice. A simple, human, data-driven strategy that changed how an expert can build a reputation online.
+33 000
TikTok followers
Over 7 months, organic only
+77 000
likes in total
Over 7 months, organic only
+1 million
views in total
Over 7 months, organic only
+25
leads generated
An average of 4 to 5 per month, over 7 months, organic only
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