Vivass
TikTok strategy for a Cameroonian nutrition practice
+33 000 TikTok followers
- Content
Case study
First Google Ads campaign for a pan-African ERP integrator
Cathena's first experience with advertising. The pan-African digital transformation firm ran Google Search campaigns built around high purchase-intent keywords (ERP, Odoo, Power BI, CRM), supported by new landing pages and full tracking through Google Tag Manager and Google Analytics. With $320 invested, the campaign produced 975 clicks and 20 qualified leads.
- Client
- Cathena
- Sector
- transformation digitale
- Services
- Advertising
320 $
Budget invested
The challenge
Before Soro Nua stepped in, Cathena faced several limits:
- No prior experience with Google Ads.
- Unstructured client acquisition, resting on word of mouth.
- Little visibility on the tools it implements (Odoo, Power BI, ERP).
With nothing running on the digital side, lead generation stalled and a gap opened between the quality of the services offered and how well known the company actually was in its markets.
Our approach
- Targeted advertising strategy
- Google Search Ads campaigns only, built around high purchase-intent keywords: ERP, Odoo, Power BI, CRM.
- Goal: attach the Cathena name to its flagship solutions and generate qualified leads.
What we delivered
- A structured method
- Audit of the objectives and identification of the strategic keywords.
- New landing pages built for conversion.
- Ad copy written with a clear value proposition.
- Tracking set up through Google Tag Manager, with monitoring in Google Analytics.
- Continuous optimisation to raise the CTR and bring down the CPC.
- Tools used
- Google Ads
- Google Analytics
- Google Tag Manager
The results
The results went beyond what was expected:
- High client satisfaction with the performance and with the clarity of the reporting.
- A new awareness of digital as a strategic lever.
- More confidence in paid media investment.
This first advertising campaign took Cathena from no digital acquisition at all to a structured, measurable and profitable system. Within a few months digital had become a key lever for growth and expansion, confirming the effectiveness of the advertising strategy Soro Nua designed: data-driven, agile and focused on impact.
320 $
Budget invested
16 900
Total impressions
0,33 $
Average CPC
975
Clicks
20
Leads generated
qualified leads
2,9 %
Overall CTR
Next project
Have a project in mind?
Tell us what you want to build. We reply within two working days.